Marin GasparatoCommerce events for creators
I orchestrate e-commerce contests for YouTube creators and turn them into events that lift both sales and visibility. Managing Director of Wavel.
Wavel
La Boiserie
I turn a creator’s audience into an event. The launch, the campaign and the handover each become a moment for the channel.
I started in influencer marketing at Shauna Events and have worked with creators ever since. I ran e-commerce for their brands: Tous Imparfaits, Essencial Airsoft and the merchandise of La Boiserie. That work led to Wavel, where I have been Managing Director since December 2022 and where the contests became events in their own right. I also share, in public, how to use AI for e-commerce.
Formerly known online as Marin Maleyran (@marinmaleyran).
Contests built as events, for YouTube creators
I orchestrate the full chain of a creator-led contest: the concept, the offer, the launch and the handover. Each step is made to be watched as much as bought.
A contest built around the creator: the prize, the story and the moment that makes the audience take part.
The prize, the packs and the entry rules, shaped together so the offer is understood in seconds.
A launch treated as a show: the video, the store opening, then weeks of campaign that keep the audience engaged.
Legal framing with a court officer, logistics, customer service and a filmed handover that becomes a video of its own.
Public, verifiable results
The campaigns were launched, filmed and concluded in public. Their videos total more than 8.9 million views. Sources are linked in the public record below.
Four Shopify milestone trophies for the stores I ran.
Images are illustrations of the Shopify Milestones award design.
More than fifteen contests. Every format tested.
Cars, two Audi RS3, a trip to Japan, a full gear loadout, a BMW M3, thirty cars at once. Each contest tested a new prize, a new offer or a new mechanic.
€1M in sales in a single hour
Ten cars, then twenty, then thirty
The same contest, three years in a row, each edition larger than the last. Select a picture to see more of each one.
Wavel with
La BoiserieThirty cars for thirty winners
March to May 2025. Thirty cars worth €1.5M, shown to the public in Anjou, then handed to the winners at the château. 2.9M views on the two videos.
Wavel withLa BoiserieTwenty cars for twenty winners
March to May 2024. Twenty cars worth €1M, over a six-week campaign from 3 March to 14 April. 2.3M views on the two videos.
Wavel withLa BoiserieTen cars for ten winners
March to May 2023. Ten cars for ten winners, to mark ten years of the channel. The format every later edition is built on. 2.8M views on the two videos.
What the press wrote about the campaigns
Regional, national and specialist media covered the contests and the business built around them. Each card opens the original article. Titles are in French, with a summary in English.
Where each claim can be checked
The company registry and the legal framework. Each link opens the original source.
Marin Gasparato, Directeur Général of Wavel since 22 December 2022.
Wavel SAS, SIREN 922 426 747, registered in Paris on 13 December 2022. Status: active.
Contests run under French consumer law, with draws held by a court officer.
Since 2014, French law allows promotional contests tied to a purchase when they are not unfair. Each draw is made by a commissaire de justice, an officer of the court.
An early voice on AI for e-commerce in France
Since late 2024, I share in public how to use AI to build brands, product visuals and ads. The posts below are the originals. Replies address my former handle, @marinmaleyran.
From influencer marketing to creator-led events
Seven chapters, one thread: helping creators turn their audience into events that sell.
A U.S.-focused holding company launching creator-led contest ventures with creator and agency partners.
Wavel creates and runs e-commerce contests for YouTube creators, built as events from the launch to the handover. I have been its Managing Director (Directeur Général) since December 2022, as recorded in the French company registry. The company is active.
Among the early voices in France on using artificial intelligence for e-commerce. I share my methods in public: prompts, workflows and tools, such as ECOM OS, a free GPT that builds a full brand strategy.
In charge of Essencial Airsoft, the airsoft brand created by the team of YouTuber La Boiserie, and of his merchandise brand.
In charge of the e-commerce site of Tous Imparfaits, the clothing brand of YouTuber Tev – Ici Japon (1.1 million subscribers).
Independent work for e-commerce brands on their storefronts, focused on conversion rate and average order value.
E-commerce lead at Shauna Events, the influencer agency founded by Magali Berdah, described by Le Journal du Dimanche as a powerful agency in its field.
Trained in digital communication and e-commerce
A bachelor’s degree from IIM in Paris La Défense, after a baccalauréat in economics.
Digital Communication & E-commerce
IIM, Institut de l'Internet et du Multimédia · Paris La Défense
Economics & Social Sciences
Lycée Alain · Le Vésinet
Get in touch
For any question about my work, my role at Wavel or the contests on this page.
LinkedInMarin Gasparato
